Alamo Drafthouse Cinema is an institution in Austin, Texas. One of the many iconic brands that started in this city and has since spread the “Keep Austin Weird” mantra nationwide.
You will not find a better place to see a movie or brand that owns what they are so well. Alamo reached out to Framewave to created a series of training videos for their staff that would be engaging, informative and fun to watch.
Using a combination of live action, motion graphics and classic movie clips, the result is not your average new hire video.
Framewave Media partnered with Alamo Drafthouse to create a series of hospitality onboarding videos designed to immerse new employees in the company’s culture, service philosophy, and guest experience standards.
Rather than relying on traditional training materials, the series uses engaging storytelling to introduce team members to the roles, responsibilities, and values that define the Alamo Drafthouse experience. By blending culture with practical instruction, the videos help employees understand not just what to do, but why it matters.
This project showcases how thoughtful onboarding content can strengthen company culture, improve training consistency, and create better customer experiences across every location.
